Silversea is, it appears, in either a crisis or a very proactive mode, based upon an article today in Lloyd's List. According to Amerigo Perasso Silversea is reacting to a number of factors including (1) soaring fuel prices; (2) weakening dollar; (3) softening US economy and (4) difficulty in retaining high quality staff. There is also a fourth: the "credit crunch"!
Briefly, Silversea has shaken up its hotel operations by firing senior vice president for fleet operations Rocco Auteri and vice-president of hotel operations Silvio Rossi and transferring operations to Ft. Lauderdale from Monaco, where Christian Sauleau will be located. It is also expanding its use of V.Ships for crew staffing and management.
Plans for a second new build are not necessarily on hold, but the option has not been exercised. While Silversea is in the beginning stages of a $500 Million dollar expansion and upgrade, Mr. Perraso made a very telling statement, "The credit crunch is also a factor. We have strong support from our lenders but in this climate there are doubts about syndication.”
And then there is the final quote from Mr. Perasso, "We have to increase customer loyalty and we will try do that through crew excellence".
What does this mean? I have previously commented that Silversea was for sale and that it was having serious problems retaining both passengers and crew. While I was slammed for saying such terrible things, it seems that now - a year plus later - it is all true.
Connecting the dots, Silversea announced its major expansion - leveraging its assets rather than paying for new assets - with the goal of attracting investors. Silversea placed such a high value on itself that the potential investors balked...and now they are simply not an option. I do not know what the means in the way of its ability to service its debt, but..........
Silversea has needed more passengers for quite a while. So about two years ago it announced it wanted at least 50% of its passengers to come from Europe; not something that encourages U.S. travel agents to push their product. Clearly that has not worked sufficiently as far as repeat passengers go as is evidenced by the comment about increasing loyalty.
While I again commented negatively on the announcement earlier this year that Silversea's passenger count was up over 30% (for how could that possibly happen if its ships were previously sailing at anything but half of capacity?), the problem with a lack of passenger loyalty is now obviously admitted. (And it costs a lot more to find new clients than to retain present ones!)
I had also previously commented that Silversea was having problems with retaining chefs and passengers not be as pleased as in the past with crew interaction providing an overall polished and positive experience. Clearly Silversea has admitted this as well.
I pause, however, and ask: Is there a reason the 800 pound elephant is not being addressed, to wit: The skyrocketing cruise fare prices? It may be that Silversea will need to adjust its pricing (possibly swallowing some pride) so as to increase its passenger loads and loyalty.
So, as I said, it may be a very positive thing that these concerns are aggressively being addressed, or it may be a signal that it is too little too late. I really don't know.
With the recent news from Regent and now this from Silversea, it does show the benefits of Seabourn being part Carnival Corp. Fuel, operations, cash flow, credit, etc. as part of a behemoth allows Seabourn to continue profitably if not only because of the quality of its product, but its ability to efficiently cope with (hopefully) short term problems in a way that not only allows its service and products to remain consistent, but to improve.
Hold on to your seats. I think it may be a bumpy ride.
Senin, 14 Juli 2008
Jumat, 11 Juli 2008
American Superyacht Forum - America's Cup Regatta
As I had mentioned, two weeks ago I fulfilled a dream of sailing on the 12 metre yachts that are the America's Cup. It was all in fun and we had a blast. Here are some photos:
Sometimes you just have to love your job...no matter how hard the work is!
Sometimes you just have to love your job...no matter how hard the work is!
Regent's Former Head of Luxury Cruises Back to Silversea
It was announced to day that Christian Sauleau has rejoined Silversea as executive vice president of fleet operations, overseeing marine, technical, hotel, crewing, entertainment and land programs. He had been with Silversea in the mid-1990's before taking a position with Radisson Seven Seas, which later became Regent Seven Seas...just as it was being marketed for sale.
Mr. Sauleau quit Regent after the sale to Apollo Management. At the time I questioned the plans for the expected new Regent ship and where the focus of the cruise line was going. While I don't know everything, I see the Oceania-fication of Regent now consists of probably using an Oceania hull if there is a new ship (per Mark Conory), Oceania's hotel and food operations being put into place, a stripped down loyalty program and who knows what else.
The indicationsare that Silversea and Seabourn will be the only two major luxury lines. Seabourn will soon be a six (6) ship line (by 2011) and Silversea, with its Prince Albert II and newbuilds, also will be taking up more of the luxury passengers. To be sure it looks like Mr. Sauleau's talents will now be utilized rather than suppressed solely for the purpose of improving the immediate future's bottom line.
Mr. Sauleau quit Regent after the sale to Apollo Management. At the time I questioned the plans for the expected new Regent ship and where the focus of the cruise line was going. While I don't know everything, I see the Oceania-fication of Regent now consists of probably using an Oceania hull if there is a new ship (per Mark Conory), Oceania's hotel and food operations being put into place, a stripped down loyalty program and who knows what else.
The indicationsare that Silversea and Seabourn will be the only two major luxury lines. Seabourn will soon be a six (6) ship line (by 2011) and Silversea, with its Prince Albert II and newbuilds, also will be taking up more of the luxury passengers. To be sure it looks like Mr. Sauleau's talents will now be utilized rather than suppressed solely for the purpose of improving the immediate future's bottom line.
Regent Seven Seas Society Membership Changes...The Devolusion of a Loyalty Program
Regent Seven Seas has quietly announced some changes to its past passenger program. As I explain below, the program is providing far less than Seabourn and Silversea do while Regent charges the same price for its cruises (regardless of quality). Essentially, with a couple of exceptions, Regent is repackaging some of the little things it stopped providing its most loyal passengers as part of their cruise fare as "benefits" and then others are cheap efforts to sell insurance and up sell souvenirs.
First a good thing: For those of you who are familiar with the program, the "improved" one drops the silly art auction discounts.
Now, if you dig down, the program really doesn't provide much. After 21 days it provides free internet (which is a very nice thing) and one hour of satellite telephone time (also nice), but not much else of substance...until you sail more than 200 days.
At that 200+ day level Regent will provide complimentary laundry and pressing (and dry cleaning for those over 400 days) and a newspaper. I believe this change is in response to a number of World Cruise passengers who were very upset to see the previously complimentary laundry being limited by day and number of pieces on this past world cruise. So, if you are on your third World Cruise it is not a problem. It is a curious solution, but one that does correct an unintended insult to Regent's most loyal passengers.
Also at 400+ days Regent is providing complimentary transfers to the airport (within 50 miles) or airport/pier transfers for those same 400+ day folks.
But then it gets silly; and I mean really silly. If you purchase Regent insurance and you are one of its most loyal past passengers you get (noting it is a $49.00 value!) increased coverage. Not only that, if you act now and purchase a personalized softcover commemorative album it will be upgraded to a hardcover at no additional cost! Geez.
But saving the best for last, after tauting that its 200+ day passengers will have a special event on each cruise, Regent inserts an asterisk "The exclusive activities offered for Gold, Platinum and Titanium members may be combined with special events already incorporated in our longer voyages." In English: World Cruise and World Segment Passengers - the ones that will probably be in the 200+ day category are probably getting little benefit.
Since Regent competes with Seabourn and Silversea comparing the loyalty programs is only fair and appropriate.
On Seabourn's latest version of its program after 140 days you receive a free 7 day cruise in the category you have most sailed anywhere Seabourn cruises, or you can accrue the benefit and take a free 14 day cruise after 250 days. Comparison:
- Over the life of the Regent program to 250 days you may receive about $3,000 in benefits...if you fully use the internet benefit (at $100 per 10 day cruise and the first two don't count as you are not vested). If you don't, it is pretty much worthless. (Don't get me wrong, the internet benefit is nice.)
- On Seabourn you receive a cruise worth around $10,000 - $15,000.
All of a sudden the Regent program is looking pretty lame. And, for those who have spent 400+ days, you would be looking at $30,000+ in free cruises on Seabourn...while you had to fight to get Regent to do your laundry.
On Silversea you receive an additional 5% off on any Venetian Society discounted sailings after 100 days (value around $375-$500). At 250 days you receive an additional 10% off, plus complimentary laundry, along with early embarkation ($100 per cruise). At 350 days you receive a complimentary 7 day cruise followed by a complimentary 14 day cruise at 500 days. Again, the comparison - while not as generous overall as Seabourn - still puts Regent to shame.
Now, let me add one additional point: Seabourn and Silversea have much less capacity so the guests sailing are the ones actually paying for their one benefits. On Regent there are many that will never make even the first level of benefits as that would require three 7 day sailings. Those passengers are subsidizing the benefits of the most loyal passengers. Hence Regent should have a far more generous program because it is charging as much as Seabourn and Silversea and in actuality is doling out its limited benefits to only a small percentage of its past passengers.
It just baffles me.
For those that want to see the full list of Regent benefits, here they are:
Bronze, 4 - 20 nights
Seven Seas Society cocktail reception
Access to Seven Seas Society cruises, including exclusive events ashore
Seven Seas Society savings on select sailings
Personalized newsletter
Access to Online Personal Profile
Communications with advanced access to itineraries and special offers
Upgrade and referral opportunities on select sailings
Silver, 21 - 74 nights
Everything from Bronze tier PLUS the following items:
Complimentary Internet access on board
One hour complimentary phone time per suite
Complimentary pressing on formal and/or informal nights (up to two items per 7-night cruise segment)
Invitation to participate in Seven Seas Society Advisory Board (on select sailings)
Invitations to exclusive Regent cruise and hotel events in select cities
Gold, 75 - 199 nights
Everything from Bronze and Silver tiers PLUS the following items:
Priority disembarkation at cruise completion in select ports
Additional two hours of complimentary phone time per suite
Choice of newspaper service from around the world
Complimentary pressing of up to two additional items per 7-night cruise segment
Complimentary upgrade to hardcover of personalized commemorative album at soft cover price on select voyages
Exclusive Gold, Platinum and Titanium activity aboard or ashore on every sailing*
Priority reservations at restaurants and spas
Complimentary upgrade to Regent Care Plus when standard package is purchased
Platinum, 200 - 399 nights
Everything from Bronze, Silver and Gold tiers PLUS the following items:
Complimentary air deviation services (one time per sailing)
Additional six hours of complimentary phone usage per sailing
Complimentary pressing
Complimentary laundry services
Invitation to Customer Advisory Panel (on select sailings)
Titanium, 400 + nights
Everything from Bronze, Silver, Gold and Platinum tiers PLUS the following items:
Complimentary transfers to and from your home to the pier (within a 50 mile radius). OR complimentary transfers from the airport to the pier on embarkation and disembarkation day
Complimentary dry cleaning
The exclusive activities offered for Gold, Platinum and Titanium members may be combined with special events already incorporated in our longer voyages.
First a good thing: For those of you who are familiar with the program, the "improved" one drops the silly art auction discounts.
Now, if you dig down, the program really doesn't provide much. After 21 days it provides free internet (which is a very nice thing) and one hour of satellite telephone time (also nice), but not much else of substance...until you sail more than 200 days.
At that 200+ day level Regent will provide complimentary laundry and pressing (and dry cleaning for those over 400 days) and a newspaper. I believe this change is in response to a number of World Cruise passengers who were very upset to see the previously complimentary laundry being limited by day and number of pieces on this past world cruise. So, if you are on your third World Cruise it is not a problem. It is a curious solution, but one that does correct an unintended insult to Regent's most loyal passengers.
Also at 400+ days Regent is providing complimentary transfers to the airport (within 50 miles) or airport/pier transfers for those same 400+ day folks.
But then it gets silly; and I mean really silly. If you purchase Regent insurance and you are one of its most loyal past passengers you get (noting it is a $49.00 value!) increased coverage. Not only that, if you act now and purchase a personalized softcover commemorative album it will be upgraded to a hardcover at no additional cost! Geez.
But saving the best for last, after tauting that its 200+ day passengers will have a special event on each cruise, Regent inserts an asterisk "The exclusive activities offered for Gold, Platinum and Titanium members may be combined with special events already incorporated in our longer voyages." In English: World Cruise and World Segment Passengers - the ones that will probably be in the 200+ day category are probably getting little benefit.
Since Regent competes with Seabourn and Silversea comparing the loyalty programs is only fair and appropriate.
On Seabourn's latest version of its program after 140 days you receive a free 7 day cruise in the category you have most sailed anywhere Seabourn cruises, or you can accrue the benefit and take a free 14 day cruise after 250 days. Comparison:
- Over the life of the Regent program to 250 days you may receive about $3,000 in benefits...if you fully use the internet benefit (at $100 per 10 day cruise and the first two don't count as you are not vested). If you don't, it is pretty much worthless. (Don't get me wrong, the internet benefit is nice.)
- On Seabourn you receive a cruise worth around $10,000 - $15,000.
All of a sudden the Regent program is looking pretty lame. And, for those who have spent 400+ days, you would be looking at $30,000+ in free cruises on Seabourn...while you had to fight to get Regent to do your laundry.
On Silversea you receive an additional 5% off on any Venetian Society discounted sailings after 100 days (value around $375-$500). At 250 days you receive an additional 10% off, plus complimentary laundry, along with early embarkation ($100 per cruise). At 350 days you receive a complimentary 7 day cruise followed by a complimentary 14 day cruise at 500 days. Again, the comparison - while not as generous overall as Seabourn - still puts Regent to shame.
Now, let me add one additional point: Seabourn and Silversea have much less capacity so the guests sailing are the ones actually paying for their one benefits. On Regent there are many that will never make even the first level of benefits as that would require three 7 day sailings. Those passengers are subsidizing the benefits of the most loyal passengers. Hence Regent should have a far more generous program because it is charging as much as Seabourn and Silversea and in actuality is doling out its limited benefits to only a small percentage of its past passengers.
It just baffles me.
For those that want to see the full list of Regent benefits, here they are:
Bronze, 4 - 20 nights
Seven Seas Society cocktail reception
Access to Seven Seas Society cruises, including exclusive events ashore
Seven Seas Society savings on select sailings
Personalized newsletter
Access to Online Personal Profile
Communications with advanced access to itineraries and special offers
Upgrade and referral opportunities on select sailings
Silver, 21 - 74 nights
Everything from Bronze tier PLUS the following items:
Complimentary Internet access on board
One hour complimentary phone time per suite
Complimentary pressing on formal and/or informal nights (up to two items per 7-night cruise segment)
Invitation to participate in Seven Seas Society Advisory Board (on select sailings)
Invitations to exclusive Regent cruise and hotel events in select cities
Gold, 75 - 199 nights
Everything from Bronze and Silver tiers PLUS the following items:
Priority disembarkation at cruise completion in select ports
Additional two hours of complimentary phone time per suite
Choice of newspaper service from around the world
Complimentary pressing of up to two additional items per 7-night cruise segment
Complimentary upgrade to hardcover of personalized commemorative album at soft cover price on select voyages
Exclusive Gold, Platinum and Titanium activity aboard or ashore on every sailing*
Priority reservations at restaurants and spas
Complimentary upgrade to Regent Care Plus when standard package is purchased
Platinum, 200 - 399 nights
Everything from Bronze, Silver and Gold tiers PLUS the following items:
Complimentary air deviation services (one time per sailing)
Additional six hours of complimentary phone usage per sailing
Complimentary pressing
Complimentary laundry services
Invitation to Customer Advisory Panel (on select sailings)
Titanium, 400 + nights
Everything from Bronze, Silver, Gold and Platinum tiers PLUS the following items:
Complimentary transfers to and from your home to the pier (within a 50 mile radius). OR complimentary transfers from the airport to the pier on embarkation and disembarkation day
Complimentary dry cleaning
The exclusive activities offered for Gold, Platinum and Titanium members may be combined with special events already incorporated in our longer voyages.
Kamis, 10 Juli 2008
Seatrade Cruise Shipping Conference
Today I received my quarterly Seatrade Cruise Review and I was pleasantly surprised when the Supplement had a photograph of me on a panel (State of the Superyacht Industry) as the lead in to announcing the 2008 Conference in video and transcript will be available online at http://www.cruiseshipping.net/ later this summer.
When it goes online I will let you know.
When it goes online I will let you know.
Seabourn World Cruise Update - Extraordinary Seabourn Land Experiences
Seabourn made the following announcement yesterday:
Shoreside Spectaculars Set For Seabourn Odyssey's Inaugural World Cruise
Release Date: Jul. 9,2008
- Experience nature, culture and exotic customs during five complimentary and exclusive shoreside experiences –
July 9, 2008 (Miami) – The Yachts of Seabourn has announced an exciting selection of special shoreside experiences planned to entertain and enlighten the privileged guests aboard Seabourn Odyssey’s inaugural world cruise. The ultra luxury, 450-guest Seabourn Odyssey will launch in June 2009, with its maiden world cruise visiting 42 ports between Ft. Lauderdale and Athens in a voyage of 108 days from January 5 to April 24, 2010.
Full World Odyssey guests are invited to stay overnight and attend a gala Bon Voyage Ball at the St. Regis hotel in Fort Lauderdale the night before departure. Then there will be five complimentary events reserved solely for guests who book the full world cruise. Those guests embarking in Los Angeles for 92 days will enjoy four of them. An additional seven ports will feature complimentary Exclusively Seabourn shoreside experiences to which all guests on board will be invited, regardless of the length of their voyages.
Where will Odyssey’s world cruise shoreside experiences take you? Read on:
• The full world cruise events begin on January 18, 2010, with a spectacular catamaran cruise from tiny Cabo San Lucas, at the tip of Baja California, to seek some of the six species of whales which gather each year in the Sea of Cortez. Sailing on a comfortable catamaran, guests will pass the famed natural formation of Los Arcos, the secluded golden sands of Lover’s Beach, the resident colony of sea lions, and beyond. A naturalist guide will impart details of sea and land life, and answer questions as guests toast the starkly beautiful and biologically rich environment of the Baja Peninsula.
• On February 6, full world cruise guests will be greeted by the haunting tones of a conch-shell salute and fragrant tiare flower leis as they stroll a candlelit path into a tropical garden at Papeete, Tahiti. There, under a canopy of South Pacific stars, they will enjoy an evening of cocktails, lilting Tahitian music and a sumptuous feast capped by a rousing performance of traditional Polynesian song and dance.
• In Sydney, Australia on February 24, a private sunset dinner cruise of scenic Sydney Harbor will end alongside the city’s iconic Opera House, where guests will be escorted inside to enjoy the featured performance, before returning by the same boat to Seabourn Odyssey.
• Hong Kong will be the site of the next world cruise event on March 15. The waterside Aberdeen Marina Club will be transformed into a colorful Chinese bazaar with craftsmen’s booths, traditional fortune-tellers and calligraphers, a Chinese musical ensemble and a spectacular Lion Dance. In addition to a buffet of delectable Chinese specialties fit for an emperor, the kaleidoscopic evening will include exhibitions of Chinese Opera “face-changing,” kung fu martial arts and acrobatics.
• The dramatic climax of the world cruise exclusive events will unfold in a colorful setting on the island of Phuket on March 29. Greeted by a Thai long drum troupe, Seabourn guests will enter a Phuket Thai cultural village to be regaled by women in traditional Thai costumes, gaily decorated elephants, and exhibitions of classical Thai dance, traditional boxing, floral decorations and elaborate fruit and vegetable carving. There will be demonstrations of Thai cooking, puppet carving, rubber tapping, and even chances to ride in an ox-cart or atop a decorated elephant.
The Exclusively Seabourn experiences for all guests on board will include an afternoon tour of Cultural Cartagena in Colombia’s venerable Caribbean port city, A UNESCO World Heritage Site; a rousing re-creation of the classic “Aloha Boat Days” at Honolulu’s Royal Hawaiian Hotel; a Maori cultural discovery experience at Lyttelton (Christchurch), New Zealand; an introduction to the arts and cultures of Borneo’s 32 diverse ethnic groups at Kota Kinabalu; a visit to the spectacular Sanctuary of Truth at Pattaya, Thailand from Bangkok; a spellbinding evening at an oasis near Dubai; and a sortie from Sharm el Sheikh into a sheltered valley in the mountainous Sinai desert, for tea and traditional folkloric music and dance at a Bedouin encampment.
The complimentary shoreside events are part of a generous menu of benefits included for full world cruise guests, along with a complimentary pre-cruise Bon Voyage event and luxury overnight before departing, door-to-door private car transfers, roundtrip first-class airfare or air credit, Personal Valet luggage shipping service and shipboard credits of $2,000 per suite. There will also be special gala celebrations and gifts for guests on board during the voyage.
For those not wishing to take the entire World Odyssey, segments from 16 to 69 days are available, several of which also offer value-added benefits.
Shoreside Spectaculars Set For Seabourn Odyssey's Inaugural World Cruise
Release Date: Jul. 9,2008
- Experience nature, culture and exotic customs during five complimentary and exclusive shoreside experiences –
July 9, 2008 (Miami) – The Yachts of Seabourn has announced an exciting selection of special shoreside experiences planned to entertain and enlighten the privileged guests aboard Seabourn Odyssey’s inaugural world cruise. The ultra luxury, 450-guest Seabourn Odyssey will launch in June 2009, with its maiden world cruise visiting 42 ports between Ft. Lauderdale and Athens in a voyage of 108 days from January 5 to April 24, 2010.
Full World Odyssey guests are invited to stay overnight and attend a gala Bon Voyage Ball at the St. Regis hotel in Fort Lauderdale the night before departure. Then there will be five complimentary events reserved solely for guests who book the full world cruise. Those guests embarking in Los Angeles for 92 days will enjoy four of them. An additional seven ports will feature complimentary Exclusively Seabourn shoreside experiences to which all guests on board will be invited, regardless of the length of their voyages.
Where will Odyssey’s world cruise shoreside experiences take you? Read on:
• The full world cruise events begin on January 18, 2010, with a spectacular catamaran cruise from tiny Cabo San Lucas, at the tip of Baja California, to seek some of the six species of whales which gather each year in the Sea of Cortez. Sailing on a comfortable catamaran, guests will pass the famed natural formation of Los Arcos, the secluded golden sands of Lover’s Beach, the resident colony of sea lions, and beyond. A naturalist guide will impart details of sea and land life, and answer questions as guests toast the starkly beautiful and biologically rich environment of the Baja Peninsula.
• On February 6, full world cruise guests will be greeted by the haunting tones of a conch-shell salute and fragrant tiare flower leis as they stroll a candlelit path into a tropical garden at Papeete, Tahiti. There, under a canopy of South Pacific stars, they will enjoy an evening of cocktails, lilting Tahitian music and a sumptuous feast capped by a rousing performance of traditional Polynesian song and dance.
• In Sydney, Australia on February 24, a private sunset dinner cruise of scenic Sydney Harbor will end alongside the city’s iconic Opera House, where guests will be escorted inside to enjoy the featured performance, before returning by the same boat to Seabourn Odyssey.
• Hong Kong will be the site of the next world cruise event on March 15. The waterside Aberdeen Marina Club will be transformed into a colorful Chinese bazaar with craftsmen’s booths, traditional fortune-tellers and calligraphers, a Chinese musical ensemble and a spectacular Lion Dance. In addition to a buffet of delectable Chinese specialties fit for an emperor, the kaleidoscopic evening will include exhibitions of Chinese Opera “face-changing,” kung fu martial arts and acrobatics.
• The dramatic climax of the world cruise exclusive events will unfold in a colorful setting on the island of Phuket on March 29. Greeted by a Thai long drum troupe, Seabourn guests will enter a Phuket Thai cultural village to be regaled by women in traditional Thai costumes, gaily decorated elephants, and exhibitions of classical Thai dance, traditional boxing, floral decorations and elaborate fruit and vegetable carving. There will be demonstrations of Thai cooking, puppet carving, rubber tapping, and even chances to ride in an ox-cart or atop a decorated elephant.
The Exclusively Seabourn experiences for all guests on board will include an afternoon tour of Cultural Cartagena in Colombia’s venerable Caribbean port city, A UNESCO World Heritage Site; a rousing re-creation of the classic “Aloha Boat Days” at Honolulu’s Royal Hawaiian Hotel; a Maori cultural discovery experience at Lyttelton (Christchurch), New Zealand; an introduction to the arts and cultures of Borneo’s 32 diverse ethnic groups at Kota Kinabalu; a visit to the spectacular Sanctuary of Truth at Pattaya, Thailand from Bangkok; a spellbinding evening at an oasis near Dubai; and a sortie from Sharm el Sheikh into a sheltered valley in the mountainous Sinai desert, for tea and traditional folkloric music and dance at a Bedouin encampment.
The complimentary shoreside events are part of a generous menu of benefits included for full world cruise guests, along with a complimentary pre-cruise Bon Voyage event and luxury overnight before departing, door-to-door private car transfers, roundtrip first-class airfare or air credit, Personal Valet luggage shipping service and shipboard credits of $2,000 per suite. There will also be special gala celebrations and gifts for guests on board during the voyage.
For those not wishing to take the entire World Odyssey, segments from 16 to 69 days are available, several of which also offer value-added benefits.
It's The Annual Awards Season - Yuk!
Last night I received an email from Crystal trumpeting that it was named the best large ship cruise line for the 13th year by Travel and Leisure Magazine. While I believe Crystal is, in fact, the best large ship cruise line, I take exception to the poll of some "readers" of that publication as being meaningful in any real respect. I say this for two basic reasons:
First, years ago various publications put together "Best of" lists that were based upon a critical analysis of the things which each felt were the critical factors when determining the best of, say, a cruise line: Service, food, cabins, amenities, itineraries, etc. Then someone had the brilliant idea of opening up the Best of lists to the publication's readership...and then some opened things up to, the kiss of death (IMHO): Internet voting. This leaves me wondering what these polls actually mean, if anything.
I have a plaque in my office "2000 Berlitz Guide - The World's Finest Luxury Ships" It names the QE2 Grill Class as No. 1, followed by 5 Seabourn ships (including the former Sea Goddess I and II), Hanseatic and two Silversea ships (Silver Cloud and Whisper). Each entry has a point total, reflective of a quantifiable scoring based upon Douglas Ward's critical analysis of the ships. To this day I utilize the Berlitz guide as a guide...not a bible. The author/analyst has his definite likes and dislikes. (Even though I love cheese, I have never discounted a line because of an inferior cheese assortment.)
The Travel and Leisure, or Porthole Magazine, or Conde Nast, or whomever's polls are not surveys of criteria, but popularity contests of only those that actually vote. First I ask, "Who actually votes?" "Are those that vote actually readers of the magazine?" "Is there a way to improvidently skew the results?" And, the answer invariably is, "There is no way to associate votes with readership of the magazine and, yes, you can - as they say in Chicago - vote early and often." Conde Nast posts right on its website: "Make Your Opinion Count! Sign up to participate in Condé Nast Traveler reader polls, and you may earn a chance to win a free trip in one of our survey sweepstakes."
As readers of this blog, ask yourself, "Did I vote? Would I ever vote? Do I know anyone who does vote?" My guess is that for the vast majority of you the answer to each of the three questions is "No." And if the votes are not by your peers, why would you bother considering or worrying about what others actually think? And, to be sure, you don't even know how many people actually voted...or if they had ever been on the cruise line or at the property they voted for!
This years T&L poll of cruise lines does not provide any shockers as to the top lines, though obviously, who is No. 1 and who is No. 3 should be meaningless...even if you give the poll any credence. But the 2007 Porthole Reader's Choice Awards (BTW, you can sign up online, so you actually don't need to be a "reader" of that magazine either) awards Carnival the best main dining room cuisine and NCL the best alternative dining cuisine. Personally I don't care if your favorite is Seabourn's, SeaDream's, QM2's Grills or Silversea's main restaurant or Regent's alternative Signatures, Celebrity's Olympic Restaurant, QM2's Todd English, etc., there can be no legitimate question that there is no qualitative basis upon which Carnival and NCL can legitimately top the cuisine presenting in those venues.
I also looked at the T&L Top 100 hotels. Five of the top 10 are African safari hotels; one actually being a luxury tented camp. Make no mistake, some of those properties are truly outstanding (and I am truly looking forward to my luxury safari next year), but seriously? What are the standards in making a hotel one of the best. Some might say an absence of insects and really good air conditioning; which are absent/partially absent in some of the those Top 10 choices. (Imagine those missing at the Raffles Dubai - where I have stayed and was blown away by how incredible the hotel is...and it is not on the list at all?) BTW, African safari hotels also took 6 of the top 15 in the Small Hotel category while only 2 from all of Europe made the list.
That brings me to my second reason: What one person finds perfect another finds unacceptable. On CruiseCritic.com, there have been some pretty animated "discussions" about why Regent is supposedly the best cruise line and so far superior to, for example, Crystal. The argument is that Regent has open-seating, is liquor inclusive and has wonderful suites, while Crystal has fixed seating, you pay for most of your alcoholic drinks and it has smaller (though not small) cabins.
Believe it or not, in legitimate surveys people actually prefer fixed times to dine. Even with open seating, you will find that most people schedule the time to arrive...and with whom they will be dining. For some, the concept of meeting new people every night is uncomfortable and they enjoy catching up with their new friends each evening. For some signing for a drink is "so yesterday", while others say, "Why should I prepay at a premium for drinks that I will never consume?" And then while no one would complain about about having a larger cabin/suite, for others big enough is well big enough. (There are so many other factors that should be considered when selecting YOUR cruise, but the point is made.)
So, in the end, in the T&L survey, Crystal was No. 1 in the large ship category and Regent was No. 2. I am very confident that for many Regent loyalists, Crystal is simply not an option at all. For them, Crystal doesn't even belong on the same list as it offers such a different cruise experience.
And that, alas, is my point. These awards lists really have nothing to do what is best for you. They may give you "brand awareness" or a signal that a particular property exists, but use them for nothing more. For me, they just confuse the marketplace and create a false impression.
Now, should I take a Royal Caribbean cruise because they have been voted to have the best Caribbean itineraries (the same major ports every large ship line goes to...at the same time!) or should I consider Seabourn (which cruises from Barbados to Martinique, Guadeloupe, St. Lucia, Grenada, St. Vincent, and The Grenadines).
Let's have a vote! Maybe not.
First, years ago various publications put together "Best of" lists that were based upon a critical analysis of the things which each felt were the critical factors when determining the best of, say, a cruise line: Service, food, cabins, amenities, itineraries, etc. Then someone had the brilliant idea of opening up the Best of lists to the publication's readership...and then some opened things up to, the kiss of death (IMHO): Internet voting. This leaves me wondering what these polls actually mean, if anything.
I have a plaque in my office "2000 Berlitz Guide - The World's Finest Luxury Ships" It names the QE2 Grill Class as No. 1, followed by 5 Seabourn ships (including the former Sea Goddess I and II), Hanseatic and two Silversea ships (Silver Cloud and Whisper). Each entry has a point total, reflective of a quantifiable scoring based upon Douglas Ward's critical analysis of the ships. To this day I utilize the Berlitz guide as a guide...not a bible. The author/analyst has his definite likes and dislikes. (Even though I love cheese, I have never discounted a line because of an inferior cheese assortment.)
The Travel and Leisure, or Porthole Magazine, or Conde Nast, or whomever's polls are not surveys of criteria, but popularity contests of only those that actually vote. First I ask, "Who actually votes?" "Are those that vote actually readers of the magazine?" "Is there a way to improvidently skew the results?" And, the answer invariably is, "There is no way to associate votes with readership of the magazine and, yes, you can - as they say in Chicago - vote early and often." Conde Nast posts right on its website: "Make Your Opinion Count! Sign up to participate in Condé Nast Traveler reader polls, and you may earn a chance to win a free trip in one of our survey sweepstakes."
As readers of this blog, ask yourself, "Did I vote? Would I ever vote? Do I know anyone who does vote?" My guess is that for the vast majority of you the answer to each of the three questions is "No." And if the votes are not by your peers, why would you bother considering or worrying about what others actually think? And, to be sure, you don't even know how many people actually voted...or if they had ever been on the cruise line or at the property they voted for!
This years T&L poll of cruise lines does not provide any shockers as to the top lines, though obviously, who is No. 1 and who is No. 3 should be meaningless...even if you give the poll any credence. But the 2007 Porthole Reader's Choice Awards (BTW, you can sign up online, so you actually don't need to be a "reader" of that magazine either) awards Carnival the best main dining room cuisine and NCL the best alternative dining cuisine. Personally I don't care if your favorite is Seabourn's, SeaDream's, QM2's Grills or Silversea's main restaurant or Regent's alternative Signatures, Celebrity's Olympic Restaurant, QM2's Todd English, etc., there can be no legitimate question that there is no qualitative basis upon which Carnival and NCL can legitimately top the cuisine presenting in those venues.
I also looked at the T&L Top 100 hotels. Five of the top 10 are African safari hotels; one actually being a luxury tented camp. Make no mistake, some of those properties are truly outstanding (and I am truly looking forward to my luxury safari next year), but seriously? What are the standards in making a hotel one of the best. Some might say an absence of insects and really good air conditioning; which are absent/partially absent in some of the those Top 10 choices. (Imagine those missing at the Raffles Dubai - where I have stayed and was blown away by how incredible the hotel is...and it is not on the list at all?) BTW, African safari hotels also took 6 of the top 15 in the Small Hotel category while only 2 from all of Europe made the list.
That brings me to my second reason: What one person finds perfect another finds unacceptable. On CruiseCritic.com, there have been some pretty animated "discussions" about why Regent is supposedly the best cruise line and so far superior to, for example, Crystal. The argument is that Regent has open-seating, is liquor inclusive and has wonderful suites, while Crystal has fixed seating, you pay for most of your alcoholic drinks and it has smaller (though not small) cabins.
Believe it or not, in legitimate surveys people actually prefer fixed times to dine. Even with open seating, you will find that most people schedule the time to arrive...and with whom they will be dining. For some, the concept of meeting new people every night is uncomfortable and they enjoy catching up with their new friends each evening. For some signing for a drink is "so yesterday", while others say, "Why should I prepay at a premium for drinks that I will never consume?" And then while no one would complain about about having a larger cabin/suite, for others big enough is well big enough. (There are so many other factors that should be considered when selecting YOUR cruise, but the point is made.)
So, in the end, in the T&L survey, Crystal was No. 1 in the large ship category and Regent was No. 2. I am very confident that for many Regent loyalists, Crystal is simply not an option at all. For them, Crystal doesn't even belong on the same list as it offers such a different cruise experience.
And that, alas, is my point. These awards lists really have nothing to do what is best for you. They may give you "brand awareness" or a signal that a particular property exists, but use them for nothing more. For me, they just confuse the marketplace and create a false impression.
Now, should I take a Royal Caribbean cruise because they have been voted to have the best Caribbean itineraries (the same major ports every large ship line goes to...at the same time!) or should I consider Seabourn (which cruises from Barbados to Martinique, Guadeloupe, St. Lucia, Grenada, St. Vincent, and The Grenadines).
Let's have a vote! Maybe not.
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