SeaDream's Bob Lepisto has recently commented that it sees 2010 as a very challenging year. The reason: As I previously noted, SeaDream has historically depended on a very active charter business. With the charter business suffering in all areas, SeaDream is having to find ways to make up a 30% hole in its business.
As with Seabourn and Regent, SeaDream has used significant discounting to fill it ships (claiming it is running at 97+% of capacity). Candidly, SeaDream is now heavily discounting its Med sailings this summer. (Last summer it was sold out.)
And it is finding that its normal 8 to 12 month booking window is now down to 1 to 5 months. That makes planning, pricing and provisioning significantly more difficult.
With a booking window still looking at 2009 I wonder what 2010 will actually hold. I remain cautious; not of the product, but the security of the cruise line.
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